Published on February 12th, 2019.
by Nick Jolin
Standard web hosting used to work great for small business. Now, the practices that propel huge corporation greed repel visitors and kill business.
The switches were flipped.
The fast servers were gone.
The good help was fired.
The focus was changed.
They didn't buy these companies to make them better. They bought them to make more money.
If you've answered YES to any of these questions, you are seeing the direct result of corporate greed.
They removed quality, and replaced it with 'cheap'.
Like a stealthy, crafty salesman, the industry is trying to make you believe that a cheap hosting account is perfect for your business.
They tell you over and over that your investment, the face of your business, is perfectly safe and can thrive in the cheapest hosting you can ever find.
You've seen the Super Bowl Ads.
You've seen the scantilly clad Nascar drivers.
They spend countless millions of dollars trying to lure you in to a system that gives you the absolute minimum, for just a couple dollars a month.
But it's a lie. Your website can't grow your business with the absolute minimum.
You won't make sales if your website is so slow it annoys your customers into leaving.
You can't make money spending time fixing 'weird things' that happen all the time.
You can't get ahead when you have no support to help you.
The fact is the hosting industry doesn't care about your business enough to provide quality, skilled support staff that can help you get past those 'stuck' points.
To make matters worse, you're probably having issues because of the poor technology they give you on the back end.
It's a vicious cycle.
You see, when they bought up the hosting companies, they TURNED THEIR BACK ON BUSINESS - and instead of focusing on helping you achieve success, they started focused on the cheap money websites.
You know the type, hobby sites, old vacation sites, old blogs, pet sites, and other non-essential websites.
Essentially the sites that no-one really cares about, but the accounts are cheap enough to keep paying the hosting bills each month.
They ignore you and your business and focus on the easy money.
That's bad, but here’s something even worse:
Here's the killer:
Cheap hosting may be keeping your customers from finding your website through search engines (like Google).
You might not know this. (Most people I talk to didn't).
Google has been warning us, and they are now following through.
A couple years back, Google said site speed and security will be major factors in how your site will show up when someone searches online.
If you have a slow site, you will be docked.
If you have an insecure site, you probably won't see the first page.
When you have cheap hosting, your site is slower. Exactly what Google doesn't want to see.
Cheap hosting also attracts people who have - well - how can I word this properly.
Not ‘quality’ Websites.
I call them slum websites. I have seen TONS of them in my time and know all about them.
They are worse than the sites I mention above because they have BAD stuff on them.
Stuff like profanity, bad pictures and videos, copied content, computer viruses, get rich quick schemes, etc.
Cheap hosting is the breeding ground for these types of sites.
Sites that do NOT belong to a successful business like yours.
Since cheap hosting crams your website with tons of others to make the most money, chances are, your website is hosted right next to a site that google doesn’t care for.
In fact, google actively blocks bad sites from being shown in the search results.
Google is all about providing quality results when people search for you.
That's why people work so hard to impress Google with their website.
Unfortunately, when your website is hosted with cheap hosting, you are not impressing Google. Your site might be just one door down from trouble.
Believe me, you DEFINITELY don’t want your website near the riff-raff.
Now I know this might be a lot to take in, but I wanted you to know about this right away.
Because the hosting industry has turned BAD.
Rotten-at-the-core BAD.
No matter what you do your content, or look of your website - if the hosting company behind it in is no good, your hard work is wasted.
That's why I start here, so we can think about the foundation of your site before we move on, making sure your website itself is properly tuned.
So, now that we've covered the elephant in the room, let's move on to what's IN your website
-- or - what's NOT in your website that should be.